In current times, we are completely surrounded by technology. This technology is intended for our betterment and to ease to our hectic lives. Now, we are able to do a wide range of tasks by sitting on a couch, with our feet up, with a coffee mug in one hand and a smartphone in the other.
Whether you are looking to shop a furniture item, trying to book a cab, managing your bank account, scrolling through clothing items, want to listen to a song or watch a movie, monitor your heart rate, play a game, talk to a friend in another continent or whatever, there is a mobile app for every purpose.
Apps are everywhere and our lives without them will be totally changed or if I say rhythm less; it would be more appropriate. Smartphones and tabs have outnumbered computers by three times. People are spending 90% of their time on apps as compared to mobile websites.
With millions of apps in the app store and thousands being developed every day and waiting for user’s attention, what should you do differently to stand out of the crowd and make yourself heard in a pack of unending software? We have gathered some great tips from app development stalwarts from all around the world on how you can do make a successful mobile app in 2019 and onwards.
Provide value to users
Tip by Gerry Hooper, Chief Executive at Zapper UK
App users want fast results. They want convenience at a rapid pace. However, they may not have huge space in their smartphones. What you need to do here is to provide real value to them at every phase so that they stay loyal to your app.
Give them an app that comes automatically in their mind when they face difficulty or want to ease a chore of theirs. An app that gives a number of seamless features to its users is deemed as appealing and successful.
Distributed feature flags
Advised by Mike Wu, chief technology officer, VSCO
We live in a fast world that is continuously evolving. So, it’s important for developers to iterate, learn quickly, measure effectively and respond promptly to the user’s needs. They need to feel special. A method that makes this process simple and practical is to make your app with distributed feature flags.
This method assists the development team to safely come up with new functionality for the users in no time. Not only this, it allows the team to separate those features that are ready to be launched versus those that are still in the development or testing phase.
Feature flags have some other advantages too. This functionality lets you have a remote kill switch, run multivariate tests and lower the concerns of scalability.
Serve users with relevant notification to retain them
This is what Mark Channon emphasized on. He is the lead product manager, mobile apps, at Telegraph Media Group.
With the passage of time, your audiences will definitely grow. Retaining them can become a challenge for you. For instance, if you are running a news or informative site, it’s highly imperative to offer the audience an easy to access and fast reading experience. This can only be done if you give your content, attention and push it in front of them.
If you want to retain your audiences, feed them with notifications that inform them outside of the app. Also, focus more on the behaviors of your most engaged users and know whether they are sharing your content, customizing, registering or not.
If you are able to grasp their behaviors, it will allow you an insight into how you can make an app that is sticky for users and that lets them stay glued to it.
Be mindful of all flaws and exceptions
A point made by Anirban Kundu, the chief technology officer of Evernote
You will have to be mindful on how your app is performing from a user’s perspective and also on the operational frontier. You must be aware of the flow at which users use your app. Know each and every error and exception involved. Checking the flow thoroughly will enable you to fix anything wrong with your software.
Added to that, it will also tell you ‘how users react to those issues’. Some users will leave and may uninstall your app followed by a few failures in service. However, some users may start interacting with your app in an entirely new way.
Test your app on real users
A success tip by Kevin McDonagh, chief executive, Novoda
Your operations can be a bit limited if you are testing your app in the lab. Test your app with real users before launching for great results. When creating an app for Android, you have the option of testing your functionalities with early access users in the Google Play store before completely launching it.
Afterward, you can have your app tested from a larger group of users for one last testing. Once this is done, launch your app in the Google Play Store and ask your best users and loyal communities to highly rate and review your app.
And in real situations and places too
Brett Thornton, strategy lead at The App business, had to say about it.
People can access information and services from mobile apps at a time and place of their choice. The advanced technologies like voice-enabled assistants and sensor technology means that applications can now be used without a single touch or tap. This complexity exerts more pressure on the testing of your app in real places that aren’t controlled i.e. labs.
This testing in real places allows you a vivid understanding of what customers want, the actual pain points and the context of using the app. These findings are important in developing a category-defining mobile application.
The mobile development team at Ocado Technology had this to say for longterm success.
The process of interacting with a mobile app must be a predictable one. This is where users should get feedback based on their actions. As a development team, what do you need to do here? Your primary focus should be to develop a robust system that seems familiar on all your mobile apps and that gives priority to the intuitive user experience.
A famous principle says, “Be conservative in what you do, but be liberal in what you accept from others.” Apply this principle here and you will be able to create an enhanced platform for communication with users. This will also lower the probability of unexpected errors.
In case the application fails or doesn’t perform as expected, make sure you communicate well with the users. Tell them clearly about the error that made things go wrong. Behave amicably and your app users and clients will surely understand.
Stick to your strengths
A beneficial tip for success from the chief technology officer at Treatwell, Simon Lambert
Developers or the mobile app development company must be aware of their strengths and weaknesses. They need to bank on the differentiating factors which are their specialty, and playing to these strengths is where the success lies for them.
It may be intimidating to develop apps in all niches and this is where the trap might be. Don’t be an octopus. Being one won’t be fruitful for you. Here, you have to believe that your strength lies in developing a certain type of apps. Thrive on it. Success will follow.